Elidor #WeSaidItsPossible
Metaverse Brand Launch
Elidor’s (globally known as Sunsilk) ‘I Said It’s Possible’ movement was all about empowering young women to dream big. To amplify this message, Elidor teamed up with Türkiye’s largest retailer, Boyner, and the Community Volunteers Foundation (TOG), creating a unique fashion collection and an NFT exhibition showcasing works by women artists. All proceeds supported TOG’s mission
We designed a digital-first journey for the campaign, blending culture, creativity, and technology to turn Elidor’s vision into an immersive experience.
Elidor (SunSilk)
Immersive Digital Experience /
NFT & Metaverse Campaign
We kicked off the project by crafting a holistic digital communication strategy built to align with the campaign’s vision and drive impact across every touchpoint. Starting with detailed 2D concept visuals, we shaped the Metaverse presence and transformed these ideas into immersive 3D experiences
With social media as a key amplification layer, we produced platform-first content designed to capture attention, spark engagement, and fuel conversation. To bring the narrative to life, our production team created high-impact teasers and commercial films, blending storytelling, dynamic animation, and on-location shoots to deliver content-rich brand moments that resonated across digital and virtual worlds
To build momentum ahead of the NFT sale, we designed a campaign-specific website complete with a countdown timer and a live broadcast of the launch, all seamlessly aligned with the campaign’s visual identity. To elevate the livestream experience, we created a bespoke branded content package for YouTube, while also managing and moderating the broadcast in real-time to ensure a smooth, engaging, and interactive audience experience.
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