Unilever Türkiye’s 100th Year of
Republic Celebration
In honor of the 100th anniversary of the Turkish Republic, BMS Türkiye and cancer foundation Onkoday came together to create a deeply meaningful initiative, helping cancer patients of all ages virtually visit Anıtkabir, the resting place of Atatürk, through virtual reality. Due to the physical limitations caused by cancer, many of these individuals could not travel to participate in this historic national moment. Together with our partners, we set out to change that.
Unilever Türkiye
National Celebration Film (Motion Production)
The entire VR experience, from concept to final implementation was developed by our teams, offering patients a fully immersive, 360° virtual tour of Anıtkabir. The project had a profound effect on patients’ emotional well-being. Patients described the experience as deeply moving, recalling childhood visits to Anıtkabir or school trips from years past. Families, especially of younger patients, expressed immense gratitude, not only for the joy the experience brought, but for the sense of connection it helped restore during a challenging period.
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Dirt Is Good Play On
OMO has always stood behind one powerful idea: getting dirty is good. This belief was reimagined through the lens of movement, encouraging kids to explore, play, and grow through action. To bring this idea to life, we partnered with OMO to create a bold, city-wide brand experience that transformed everyday spaces into moments of joy. In a world dominated by screens and routines, global teams of Dirt Is Good asked a simple question: What if play could take over the streets? And teamed up with RealMinds and other brilliant partners to test it, and we started getting our hands dirty.
Papara@Money 20/20 Making Fintech Personal
At Money 20/20 Amsterdam, one of the world’s most influential fintech events, we partnered with Papara to transform their booth into an interactive brand experience that stood out in a sea of innovation. Our idea was simple: make technology feel personal. We developed a custom software solution that allowed visitors to create their own personalized, NFC-tagged business cards on-site.
AXE Mixed Reality Experience
AXE, a Unilever brand, partnered with RealTeam to explore new, tech-driven ways to connect with its male audience and launch the new AXE Premium Shower Gel Collection. Our challenge was to drive awareness while creating an unforgettable brand experience, one that didn’t just tell people about the product, but let them feel it.
