Generative AI-Powered
Solidarity Monument
For young women in the regions affected by the devastating 2023 earthquakes in Türkiye, the emotional impact ran deep, not only the trauma of loss, but the fear of being forgotten. This powerful insight became the foundation for a mission to ensure their voices, resilience, and stories were not just remembered, but honored in a way that would inspire hope and solidarity across the nation
Elidor (Sunsilk), wanted to act on its core purpose of removing barriers for young women by creating a space where connection, empathy, and visibility could take center stage. Together, we brought this vision to life through the Solidarity Monument, a living, AI-powered tribute to strength and unity, placed in the heart of Istanbul in Beşiktaş.
Elidor
AI-Powered Public Installation / Mar-tech / Social Impact Technology
At the heart of the experience was an interactive Instagram chatbot we developed, inviting people across Türkiye to send personal messages of support. These messages were then transformed into dynamic visual art using our in-house generative AI, trained on ‘hope’-themed pieces created by fine arts students from the earthquake zone.
Within just four days, the Solidarity Monument reached 4.8 million people, generated 136 million impressions, and connected with 44 million unique users. The campaign received over 179,000 clicks and 20,000 heartfelt messages submitted through the Meta chatbot activation, each one transformed into a visual tribute to hope and resilience. It became more than a campaign, grewing into a nationwide movement of empathy, connection, and strength.
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AXE Mixed Reality Experience
Unilever’s Sustainable Living Plan 10ᵗʰ Year Anniversary
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AXE Mixed Reality Experience
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Unilever’s Sustainable Living Plan 10ᵗʰ Year Anniversary
Unilever Türkiye wanted to communicate to all its stakeholders, employees, and customers the goals it set ten years ago under the Unilever Sustainable Living Plan, which encompasses three main categories announced in 2010, along with the progress the company has made toward these goals through the USLP 10th Anniversary Communication. In line with this strategy, we identified the channels we would use for communication and provided services such as animated videos, content design, interactive video production, and copywriting. We continued the 10th anniversary communications by designing content specific to each channel.