Unilever’s Sustainable
Living Plan 10ᵗʰ Year Anniversary

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Unilever Türkiye wanted to communicate to all its stakeholders, employees, and customers the goals it set ten years ago under the Unilever Sustainable Living Plan, which encompasses three main categories announced in 2010, along with the progress the company has made toward these goals through the USLP 10th Anniversary Communication. In line with this strategy, we identified the channels we would use for communication and provided services such as animated videos, content design, interactive video production, and copywriting. We continued the 10th anniversary communications by designing content specific to each channel.

Year2020
Client

Unilever Türkiye

Project type

Integrated Communications Campaign

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With an end-to-end digital strategy, we identified the channels to be engaged for communication and produced content tailored to each medium. For Instagram, X, LinkedIn, and YouTube, we created animated video content, including three sub-videos for key categories that explain the objectives in greater depth. This approach resulted in a responsive user experience and significantly increased traffic to the USLP article on Unilever’s corporate website.

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