OMO AR Portal Experience
On February 6, 2023, Türkiye endured one of the most devastating natural disasters in its history. Among those most affected were children, who not only lost their homes but also their sense of normalcy, play, and joy. Recognizing this critical need, OMO adapted its ‘Dirt for Good’ mission to focus on rebuilding hope for these children by creating safe and joyful spaces for play, made from recycled plastic.
To bring this vision to life, OMO partnered with RealMinds to craft an innovative and immersive experience that would connect people to the project’s purpose while raising awareness. We captured the playground spaces constructed in Hatay in 360° videos, creating a vivid window into the impact of the initiative. These videos were embedded into a custom Augmented Reality (AR) portal, accessible through QR codes strategically placed around Istanbul as part of out-of-home (OOH) activations
OMO
Purpose-Driven Brand Activation / AR Portal Design
/ Immersive
Content Production
The AR portal bridged the distance between disaster-stricken areas and urban centers, fostering empathy and connection. By blending technology with purpose, we helped our partner to create more than playgrounds, they ignited a movement of hope, reminding us all that even in the face of devastation, we have the power to rebuild lives and restore joy. The immersive activation reached over 23 million people, using 6.5 tonnes of recycled plastic to build playgrounds that symbolized resilience, healing, and play for the children of Hatay.
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