Bristol Myers Squibb
VR Experience to Anıtkabir
In honor of the 100th anniversary of the Turkish Republic, BMS Türkiye and cancer foundation Onkoday came together to create a deeply meaningful initiative, helping cancer patients of all ages virtually visit Anıtkabir, the resting place of Atatürk, through virtual reality. Due to the physical limitations caused by cancer, many of these individuals could not travel to participate in this historic national moment. Together with our partners, we set out to change that.
Bristol Myers Squibb
Immersive Experience / VR for Social Impact
The entire VR experience, from concept to final implementation was developed by our teams, offering patients a fully immersive, 360° virtual tour of Anıtkabir. The project had a profound effect on patients’ emotional well-being. Patients described the experience as deeply moving, recalling childhood visits to Anıtkabir or school trips from years past. Families, especially of younger patients, expressed immense gratitude, not only for the joy the experience brought, but for the sense of connection it helped restore during a challenging period.
With social media as a key amplification layer, we produced platform-first content designed to capture attention, spark engagement, and fuel conversation. To bring the narrative to life, our production team created high-impact teasers and commercial films, blending storytelling, dynamic animation, and on-location shoots to deliver content-rich brand moments that resonated across digital and virtual worlds
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OMO AR Portal Experience
Unilever’s Sustainable Living Plan 10ᵗʰ Year Anniversary
Elidor #WeSaidItsPossible Metaverse Brand Launch
OMO AR Portal Experience
On February 6, 2023, Türkiye endured one of the most devastating natural disasters in its history. Among those most affected were children, who not only lost their homes but also their sense of normalcy, play, and joy. Recognizing this critical need, OMO adapted its ‘Dirt for Good’ mission to focus on rebuilding hope for these children by creating safe and joyful spaces for play, made from recycled plastic.
Unilever’s Sustainable Living Plan 10ᵗʰ Year Anniversary
Unilever Türkiye wanted to communicate to all its stakeholders, employees, and customers the goals it set ten years ago under the Unilever Sustainable Living Plan, which encompasses three main categories announced in 2010, along with the progress the company has made toward these goals through the USLP 10th Anniversary Communication. In line with this strategy, we identified the channels we would use for communication and provided services such as animated videos, content design, interactive video production, and copywriting. We continued the 10th anniversary communications by designing content specific to each channel.
Generative AI-Powered Solidarity Monument
For young women in the regions affected by the devastating 2023 earthquakes in Türkiye, the emotional impact ran deep, not only the trauma of loss, but the fear of being forgotten. This powerful insight became the foundation for a mission to ensure their voices, resilience, and stories were not just remembered, but honored in a way that would inspire hope and solidarity across the nation.